Opera and Experience, don’t settle for anything less.

Some hotels that use Experience for their marketing campaigns generate several hundred thousand euros in direct revenue.

Up to 91% of arriving guest email addresses successfully recovered for hotels working with Opera Cloud PMS and Experience.

You aim for the best with your hotel and your PMS. Now you just need the best CRM.

A CRM? What exactly is that?

CRM stands for Customer Relationship Management. It is the tool you use to track everything a guest wants and needs, what went well, how to get them to come back, how to prevent OTAs from stealing them, and how to show the world the great service you provide!
Why add a CRM to my PMS? What's the benefit?

Because a PMS isn't built to manage your guests; it’s built to manage your property. If you were the captain of a ship, the PMS would be the engine crew, while the CRM is the cabin crew. Both are absolutely vital, but the key to a great voyage is that both crews work perfectly together as one. That's exactly what you get with the unbeatable combination of Opera and Experience!
What do we mean by 2-way integration?

It means that everything recorded in your PMS is instantly available in your Experience CRM, and any information entered into your CRM automatically syncs back to your PMS. And yes, Experience and Opera are fully connected this way, saving you countless hours!

Opera Cloud PMS