CRM stands for Customer Relationship Management. It is the tool you use to track everything a guest wants and needs, what went well, how to get them to come back, how to prevent OTAs from stealing them, and how to show the world the great service you provide!

It means that everything recorded in your PMS is instantly available in your Experience CRM, and any information entered into your CRM automatically syncs back to your PMS. And yes! Experience and Clock are fully connected this way, saving you countless hours!

Have you ever noticed that the places with the most care, the best service, and the highest attention to detail are also the places where guests are the most willing to spend? That’s the secret. No matter your star rating, when you show how much you care about your guests, they come back, spread the word about your hotel, book directly next time, and leave glowing reviews. Clock and Experience are solely focused on making this a reality for your property!