Managing a hotel group isn’t just about scaling operations; it’s about scaling the guest relationship. When each property operates as a data silo, your brand loses its most valuable asset: the ability to recognise and reward a loyal guest across your entire portfolio.
We aggregate data from every property, regardless of the PMS used, into a single, unified hub. Whether you manage five hotels or fifty, our platform empowers you to centralise guest knowledge, standardise marketing excellence and drive exponential revenue through intelligent group-wide synergy.
We’ve tested various CRM solutions. Experience was clearly top, producing the best results in terms of direct turnover thanks to careful analysis of our client database. Since 2019, every hotel that joins the group gets the Experience CRM on day one! There’s no discussion or wavering involved!
Recognise a guest in London who previously stayed at your Paris or Dubai properties. Access their full stay history, total spend and preferences across the entire hotel group.
Replace disjointed PMS-generated emails with standardised, group-wide booking confirmation messages. This ensures a professional and coherent first impression from the moment a reservation is made at any of your properties.
Deploy consistent pre-arrival sequences across your entire portfolio. You have the flexibility to harmonise the guest experience brand-wide while personalising imagery and tone to match each specific property’s unique image.
Implement standardised in-stay surveys across all locations. This allows your Group Quality Manager to monitor service standings in real-time, identify trends, and maintain high operational standards across the entire group.
Automate a unified post-stay strategy that reinforces your brand’s value. By standardising follow-ups and loyalty invitations, you ensure every guest leaves with a consistent perception of your brand’s excellence.
Monitor the scores and reviews of every hotel in your group on one screen.
Compare reputation performance between hotels to identify your top-performing teams and those requiring operational support to meet group standards.
Use integrated AI to help local managers craft professional responses quickly, ensuring a consistent and high-quality tone of voice across all online reviews, regardless of the property or language.
Stop managing silos. Start managing your hotel brand. See how Experience CRM powers the world's leading hospitality groups.
Unlike generic CRMs, a hospitality-specialised CRM like Experience CRM integrates directly with your PMS and Booking Engine. This allows for automated triggers based on real-time stay data, ensuring the right message reaches the right guest at the exact moment it’s needed in their journey.
It improves customer relations by creating a “Single Source of Truth” for guest data. By knowing a guest’s history and preferences, hotels can move away from generic mass-marketing and toward meaningful, one-to-one communication that builds trust and loyalty.
Yes. Experience CRM is built for multi-property groups, allowing for both global brand-wide journeys and property-specific local campaigns, all managed from a single dashboard.