Case study : Marketing automation

access_timeJuly 1, 2025
by  jennifer

Case study : Develop direct sales and build loyalty among international customers

 

Automating our marketing campaigns has allowed us to capture 700 bookings in 2024, without any additional operational work. The business impact is clear and measurable!

Tess Mandoul, Sales & Marketing Manager | Malone Hotels

Context

Located just steps from the Eiffel Tower, the Relais Bosquet Hotel embodies Parisian elegance and the warm welcome of a charming 3-star hotel. Very popular with international travelers, this human scale property places quality customer relation at the heart of its service. In a highly competitive environment, the hotel wanted to control its distribution and build customer loyalty, while optimising operational time.

Challenges & solutions

  • Finding effective marketing actions
  • Get more direct bookings
  • Leverage customer data to communicate in a relevant way
  • Building loyalty among a predominantly international clientele
  • Create multilingual content
  • Setting up automated marketing campaigns
  • Stay in touch with customers by regularly sending personalised campaigns
  • Segment easily and intelligently via the CRM tool
  • Activate country-specific campaigns
  • Using the translation tool integrated

 

Results

Thanks to an automated, multilingual strategy, the hotel was able to capture the attention of its customers at the right time… and turn each campaign into a booking opportunity.

700

reservations generated in
2024 by marketing campaignsl

48%

average open rate per campaign

17%

of customers have made
at least 2 hotel stays

89%

of turnover generated internationally by the top “New Year” campaign

 

Download the case study in PDF HERE