Develop direct sales and build loyalty among international customers

Tess Mandoul

Sales & Marketing Manager | Malone Hotels

Automating our marketing campaigns has allowed us to capture 700 bookings in 2024, without any additional operational work. The business impact is clear and measurable!

Context

Located just steps from the Eiffel Tower, the Relais Bosquet Hotel embodies Parisian elegance and the warm welcome of a charming 3-star hotel. Very popular with international travelers, this human scale property places quality customer relation at the heart of its service. In a highly competitive environment, the hotel wanted to control its distribution and build customer loyalty, while optimising operational time.

Challenges & solutions

  • Finding effective marketing actions
    Setting up automated marketing campaigns
  • Get more direct bookings
    Stay in touch with customers by regularly sending personalised campaigns
  • Leverage customer data to communicate in a relevant way
    Segment easily and intelligently via the CRM tool
  • Building loyalty among a predominantly international clientele
    Activate country-specific campaigns
  • Create multilingual content
    Using the translation tool integrated
Hotel room reaveal

Results

Thanks to an automated, multilingual strategy, the hotel was able to capture the attention of its customers at the right time… and turn each campaign into a booking opportunity.

  • 700 reservations generated in 2024 by marketing campaignsl
  • 48% average open rate per campaign
  • 17% of customers have made at least 2 hotel stays
  • 89% of turnover generated internationally by the top “New Year” campaign